This well established company is looking for a Senior Insight Analyst. You will be required to use a variety of data mining and stat modelling techniques to deliver insights to improve the clients business.
The successful candidate will be working closely with Client leaders, Analysts and Insight consultants to help the client:
- Optimise the product range
- Develop the most powerful and effective customer contact strategies
- Understand the impact of pricing and promotional decisions
- Measure the effectiveness of advertising across all media channels.
Working with a large analytical teams in the marketing industry, you will be carrying out a variety of work.
Additionally you will also work with the Research & Development team to identify potential new opportunities.
The successful candidate requires experience in Data interpretation as well as experience using SAS or SPSS, this is a must. Strong client and customer skills are required for the role.
A master qualification in stats would be advantageous although not 100% essential as is advanced knowledge of SAS techniques like macros.
The ideal candidate will also have a strong knowledge in advanced Excel such as a VBA programming.
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