Campaign & Insight Analyst (Campaign Management)

CRM Analyst / Campaign Targeting & Insight Analyst

Skills: Marketing, Campaign Management, CRM, SQL, Unica (or similar), Teradata, Analyst, Data

Location: London

Rate: £250-350 per day for min 6mths

CRM / Campaign Management Role Overview:

CRM / Campaign Management Analyst required for Internet giant, based in London. Working with a European network covering marketing, campaign analysis and planning, data modelling, insight and operational reporting, this role will draw upon your campaign management, CRM and campaign performance / reporting skills. You will be working with large customer databases and datasets with a range of technologies such as SQL, Unica Affinium, Teradata, SAS etc. You will be responsible for looking at campaign targeting and launching email campaigns and banners through CRM tools (in this case Unica Affinium). This is an innovative and forward thinking company that will offer an enthusiastic and motivated Campaign Marketing / CRM Analyst with outstanding career development opportunities and a great working environment! Whilst you will work with unica campaign management systems, candidates with solid customer insight experience skills with tools such as SAS, SQL, SPSS and proven experience with a campaign management system e.g. chordiant, alterian, epiphany etc will be considered

The Person:

This role is well suited to a CRM marketing analyst / Campaign Analyst, with a solid grasp of email / direct mail marketing campaigns, CRM and campaign management. You will possess the following skills:

- Experience of running email campaigns, banners, direct mail campaigns etc with CRM systems (experience or knowledge of HTML, Javascript etc would be useful)

- Experience with campaign management / CRM tools. Ideally, you will have experience with Unica, however candidates with similar tools, such as Chordiant, ePiphany etc will be considered

- Ability to work with large datasets and data warehouses with SQL, OLAP (teradata would be beneficial, however not essential)

- Excellent communication and organisations skills. You will be given the opportunity to run projects and liaise with different departments and must therefore be confident in these areas

This is an excellent opportunity to further your marketing career in CRM, Campaign Management and Direct Marketing with a well known online company! Apply now, or miss out!